5 Elements of a Winning Sponsorship Presentation

You’re ready!

You’ve got an idea you’re excited about and can’t wait to start implementing it.

You mapped out your schedule and put together all the necessary information for the plan to go with your idea.

You’d love to give it just one last once over, though – maybe a “presentation checklist” if you will.

This week I’ve put together for you a list of things that could help you feel even more confident (and in turn, more excited!) going into your sponsorship presentation.

That’s where I come in: to share the 5 elements that you’ll need to give a winning sponsorship presentation!

1. Make sure your idea is finished

If you’re not sure about some aspects of the project, it’s better to figure it out beforehand. The clearer your own project is in your head, the more confident you’ll be in answering any questions.

QUICK TIP: If you’re still feeling unclear about your idea, do more research or ask colleagues, family members or friends for clarification; a second opinion to make sure your idea is clear will help!

2. Find common ground with the prospect.

Everyone likes attention and nobody wants to feel like a faceless ATM. Do your research and get to know your prospect. Tailor your offer to their values and beliefs! It doesn’t mean you need to lose your individuality, of course.

The trick is to find a sponsor who shares your own views and beliefs. It will make sponsorship natural and logical. You don’t ask a tobacco company to sponsor an event for children. Give them a reason to work with you! After all, what’s better than a similar mission?

QUICK TIP: Make a list of your prospect’s values and interests and cross reference them with your own to feel confident in your common ground!

3. Promise less, do more

Don’t oversell yourself. Even if you do a good job, your sponsor might be disappointed simply because he was promised more. Try to give yourself some cushion to exceed expectations. If you do what you promised – good. If you do even more because you had the room to maneuver – even better!

QUICK TIP: Google other sponsorship proposals for your area of expertise and see what they’ve offered. This can help you to bring up new ideas so you can offer “a little extra”!

4. Simplify

When I plan a presentation, I always want to seem confident. I’m tempted to “facilitate the interface” instead of just “simplifying” it, or to “give assistance to the remainder of the users” instead of “helping the rest of them.” You get the picture?

It’s easy to get lost in the corporate lingo. The truth is, no normal person speaks it fluently. Drop the big words like ‘implement’ and ‘execute’, and you’ll see how strong and solid your speech is without all the clutter.

QUICK TIP: To make sure you’re making perfect sense, try giving your presentation to some friends – someone who knows little to nothing about the project. You don’t need to impress them, so just explain what you do and why and how. Do they understand you? Are they able to retell it correctly in their own words? If the answer is yes to both, then great job, you’re ready! If not, simplify a bit more and try again. You’ll get it right, for sure!

5. Illustrate.

A great final touch is to paint a broad strokes picture in your prospect’s mind. Use photos, schemes, or promo videos of your project. Give numbers: people attending, estimated quantities, places, and names. All these details will magically transform any abstract idea into the real deal.

To add to that, make sure you have ways for the public to learn about you and to see you make progress. If it’s an event, upload some behind-the-scenes photos. If it’s a product, show the process of how it’s being developed.

QUICK TIP: Use Twitter, Facebook, YouTube – anything that fits you! We live in a world where if you don’t exist in the internet, you don’t exist at all, and visible progress helps paint a clearer picture of your idea.

All that’s pretty useful. But the most important, gravely serious, undeniably vital thing is: Be yourself. Know yourself and your project. The presentation will almost give itself if you go with your gut.

You can get sponsored!

It may take time and there might even be a few “no’s” along the way no matter how awesome your presentation is and how well you’ve done your research. I’ve been doing this for years, and I still hear “no” from time to time.

What matters is finding the right people to see your idea for the amazing opportunity it is.

How to Get Sponsorship – Get Funding Fast for Your Business or Event by Discovering Your Own Values

I would eventually go on to work with amazing companies and secure millions of dollars in sponsorship BUT When I first started in sponsorship, there was a lot I didn’t know.

I remember thinking things like “we only need one more to sponsor to hit our budget” or “what’s the fastest way to get a sponsor” – What I learned is that while I could get sponsored and often times find more sponsorship than we needed, they weren’t sustainable or renewable sponsorships and that led to more work for me every year to constantly find new sponsors.

Whether you’re learning how to get your first sponsor, how to get sponsored by more brands, how to get sponsors to renew or how to get a sponsor to say “yes” in the first place…

There are things I recommend knowing. The #1 thing I’d recommend is knowing and understanding the values of your organization, for-profit or nonprofit.

When thinking about getting sponsored, it can be tempting to appeal to anyone and everyone who might sponsor you or your property

– but before you do, take a moment to make sure that this sponsorship relationship is built to last. Don’t get lucky with sponsorships, get smart.

First, consider your organization’s core values. Make a comprehensive list and compare that to the potential sponsor’s values.

You can often find the values or guiding principles for a brand on their website. Once you find them, make sure it’s a match! You know, kind of like a dating profile. You want to see some common interest, right?

For example, don’t ask a major (or any) alcoholic beverage brand to sponsor a convention for people who want to stop drinking alcohol.

Make sense? This may seem obvious, but it gets trickier as we learn to realize that a sponsor is mainly interested in your message AND your crowd, in addition to the ROI and value they get.

Think of sponsorship as a marriage, and build it to last.

Finding a company that shares a mind-space and values with you will help you reach common goals more quickly as a team. Think about the audience you draw. Is it a crowd that would be interested in your sponsor’s product or service? If not, then you have some more research to do and can probably find a better match.