How to Have a Successful Crowdfunding Project?
These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For any business out there, it is a must to learn some of the techniques that will help in optimizing their campaign which will then allow them to achieve their goals and objectives at the same time.
Number 1. Strategic social media – experts put great emphasis that you don’t need to have huge fan base or great exposure on social media. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Basically, what could happen is the opposite as it might damage your Crowdfunding project. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you have to introduce your team for your supporters to have an idea who are the people running the project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.
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