How to Get Sponsorship – Get Funding Fast for Your Business or Event by Discovering Your Own Values

I would eventually go on to work with amazing companies and secure millions of dollars in sponsorship BUT When I first started in sponsorship, there was a lot I didn’t know.

I remember thinking things like “we only need one more to sponsor to hit our budget” or “what’s the fastest way to get a sponsor” – What I learned is that while I could get sponsored and often times find more sponsorship than we needed, they weren’t sustainable or renewable sponsorships and that led to more work for me every year to constantly find new sponsors.

Whether you’re learning how to get your first sponsor, how to get sponsored by more brands, how to get sponsors to renew or how to get a sponsor to say “yes” in the first place…

There are things I recommend knowing. The #1 thing I’d recommend is knowing and understanding the values of your organization, for-profit or nonprofit.

When thinking about getting sponsored, it can be tempting to appeal to anyone and everyone who might sponsor you or your property

– but before you do, take a moment to make sure that this sponsorship relationship is built to last. Don’t get lucky with sponsorships, get smart.

First, consider your organization’s core values. Make a comprehensive list and compare that to the potential sponsor’s values.

You can often find the values or guiding principles for a brand on their website. Once you find them, make sure it’s a match! You know, kind of like a dating profile. You want to see some common interest, right?

For example, don’t ask a major (or any) alcoholic beverage brand to sponsor a convention for people who want to stop drinking alcohol.

Make sense? This may seem obvious, but it gets trickier as we learn to realize that a sponsor is mainly interested in your message AND your crowd, in addition to the ROI and value they get.

Think of sponsorship as a marriage, and build it to last.

Finding a company that shares a mind-space and values with you will help you reach common goals more quickly as a team. Think about the audience you draw. Is it a crowd that would be interested in your sponsor’s product or service? If not, then you have some more research to do and can probably find a better match.

36 Replies to “How to Get Sponsorship – Get Funding Fast for Your Business or Event by Discovering Your Own Values”

  1. Breathtaking material! I personally enjoy the hard work and also the energy you placed into your research and also writing. I personally stand in agreement on nearly every point of view.

  2. It is true top quality writing. I believe your own perspectives presented right here are good. I personally can easily see your viewpoint as well as accept a lot of it.

  3. Superb post! It is a piece of info I could understand and agree upon with you. Many thanks for maintaining it uncomplicated as well as easy to read. You are a skilled author that generates premium quality content material.

  4. I’m not sure the way you made it happen, nevertheless you’ve hit the nail on the head in this article. I actually agree totally on lots of the specifics you have presented in this material. Thanks a lot.

  5. This post is evidence to me personally that you will find even now good quality writers who do their exploration prior to they compile their material. Thank you for creating this kind of informative content material. Tremendous write-up.

  6. I admire you for creating this impressive post. This info is well researched and fascinating. I personally became so involved with this specific content material that I couldn’t make myself quit checking out. Thank you for generating good quality job.

  7. It is some of the best material I’ve gone through in a number of years. You’ve actually hit on a few strong points in my view. I accept you. Do not quit rolling out really good content similar to this.

  8. Thank you for generating this kind of valuable write-up. I think this is the most interesting material on this specific subject matter I’ve ever gone through. You have completed some deep investigation and also superb composing. This is actually remarkable, top quality job.

  9. Rarely do I go along with lots of individuals on this subject, nevertheless you have made a real incredible case in this article that there are few points I’d dispute. I actually cannot visualize any person detailing this specific better.

  10. The viewpoints you make in your article are really effectively expressed. This specific is simple to understand right from the start. This is actually exciting to read. Thank you for clearing up many things I’ve been considering.

  11. Recently, I have come across lots of articles with poorly created content. It is good to understand you will find writers just like you who can create clearly and also on point. This specific is actually nice.

  12. This is some fascinating content you have composed. I personally like the way you show your information. It is very well organized and also straightforward. Thank you.

  13. Any kind of author who takes enough time to explore a subject as adequately as you have deserves to be appreciated. This particular write-up is actually appealing and extremely well compiled. The first two sentences motivated me to read a lot further.

Comments are closed.